Jump to navigation. By using our website, you agree to the use of cookies as described in our cookie policy. To achieve this we decided to put the customers at the heart of our strategy…. With ambitions to grow to over 2, shops nationwide and ownership of our supply chain, we are in a unique position to make good, freshly prepared food accessible to everyone. Greggs is a brand for everyone.
By a significant year in the company's history--Greggs consisted of more than stores operating in seven regional divisions. The stature of the company at this point was about to increase substantially, providing a fitting tribute to the company's tenth year as a publicly traded concern. In mid, Greggs acquired the retail baking interests belonging to Allied Bakeries Limited. The transaction nearly doubled the size of the company, adding shops and a new brand to the company's portfolio, Bakers Oven.
The acquisition of Allied Bakeries added a new dimension to Greggs' business strategy, one that contrasted and complemented the company's operations. Unlike the shops operating under the Greggs banner, the Bakers Oven shops featured in-store bakeries. Rather than assimilate the acquired units into the company's network of large central bakeries that served a cluster of retail shops, Darrington and his management team decided to develop Bakers Oven as a separate brand, a decision that opened new markets for the company's expansion.
Through Bakers Oven shops and their in-store bakeries, the company was able to establish a presence in markets with lower population densities than the Greggs units demanded. For the Greggs model of a central bakery serving satellite shops to make financial sense, numerous retail outlets needed to be in close proximity to the bakery, which, in turn, required a population big enough to support numerous shops.
The Bakers Oven units, in contrast, were self-sufficient thanks to their in-store bakeries and able to survive in sparsely populated regions, markets that Greggs was forced to avoid.
Accordingly, once the Bakers Oven chain was added to Greggs' operations, the company began pursuing a two-pronged expansion strategy: building clusters of Greggs shops in large markets and establishing Bakers Oven units in smaller markets. In the wake of the Allied Bakeries acquisition, Greggs became a chain with two complementary vehicles for growth and two distinct formats.
The traditional Greggs shops concentrated on takeaway sales, while the Bakers Oven shops offered seating to its customers, functioning more like restaurants. Not all of the units acquired from Allied Bakeries conformed to Greggs' needs, including more than 90 outlets in south and west London, which were used to form the company's eighth division, Greggs of Twickenham. A ninth division was added when the company completed its next major acquisition, the December purchase of J. The Birkett division eventually was disbanded when the stores were converted to Greggs units.
The company's long-range plans included two ambitious goals. To attain these objectives, much needed to be achieved in the decade ahead. By the end of , the company operated more than 1, shops throughout the United Kingdom, realizing the majority of its sales from the Greggs stores in operation.
As the company entered the 21st century, the Greggs units were driving its growth, both in physical and financial terms. The catering market, in which the company's Bakers Oven units operated, was proving to be less vibrant than the takeaway sector.
Accordingly, the company focused on improving the performance of its existing Bakers Oven stores rather than expanding the chain. During the year, the company opened 67 new shops and closed 28 shops, giving it Greggs units and Bakers Oven shops.
The year-end totals, when compared with the figures for , reflected the company's reliance on the Greggs format to drive its growth. In , the company increased the number of stores operating under the Greggs banner by 47, while the Bakers Oven units in operation at the end of the year represented a loss of eight stores.
The beginning of the new decade marked the end of an era at Greggs, as the company, for the first time in its history, plotted its future course without a Gregg at the helm. After more than 30 years of presiding over the company's fortunes, Ian Gregg announced that he was retiring as chairman of the board. By managing our own logistics operation, we can remain focused on the customer, delivering what our shops and customers need, on time and in full.
As a result, we can now be found in retail parks, shopping centres, industrial estates and office parks. We are also located where our customers need us when travelling, with shops in travel hubs and roadside locations with parking and we currently operate one Greggs Drive-Thru site located in Irlam, Manchester. Through our franchise partnerships, we are also in motorway service stations and petrol forecourts.
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